What to Consider When Adjusting Your Own Odds
A quality pay per head site for online sports betting software solutions offers a long list of features along with the associated benefits they provide. A feature is a business tool that helps fill the box with everything a private bookie needs to successfully run and manage an independent sportsbook. A benefit is the enhancement that feature brings to your overall operation.
Everyone is in business to make money. A key feature can help you accomplish that objective. An important benefit can help you achieve the overall financial goals you have set for yourself. Low-cost bookie software solutions through a pay per head provider can also help reduce your overall operating cost which is a major benefit to your bottom line.
Pay Per Head Betting Lines and Odds
One of the most important features the right PPH service provides is fast and easy access to all the betting lines and odds you need, when you need them. The top price per head shops either employ their own in-house oddsmakers or work directly with some of the best oddsmaking services in the sport betting industry. The lines are fast and sharp covering betting options for over 80 different sports.
The main benefit of this feature is the ability to meet all of your customer’s needs. The last thing you want as a private bookie is one of your sports betting customers turning to a different source to place a bet on something that was not on your board.
As an independent bookmaking operation, you are free to build out your betting board in any manner you choose. However, you should always keep in mind that you are paying a weekly per active better fee for a service that was designed to help level the playing field between your private book and the big commercial sportsbooks operating online. This will allow to meet all of your current customer’s needs while also building demand for things they did not know they could bet on.
Setting, Moving and Changing Betting Lines and Odds
Balance and control are two extremely important factors for running your own sportsbook. Your goal is to continually balance out the betting action coming in on any sporting event. You make your money on the difference between what is paid out for winning bets verse the money plus commission or juice taken in on the losing ones. The end result is your bookie business’s hold percentage. Creating balance between the action coming on either side of a bet is still the best way to maintain a hold percentage that will meet your overall financial goal.
Credit and betting limits across individual online betting accounts or for your customer base as a whole is one of the best ways to assert a level of control within your bookmaking service. Avoiding unwanted negative exposure not only helps you sleep at night; it helps you maintain healthy cash flow and weekly profits.
The best way to enhance both balance and control is by closely monitoring all the daily action with the help of your pay per head business reports. Real-time betting analytics can help you make the right decisions when it comes to setting or moving a betting line while also changing your betting board to best meet your business needs.
Fortunately, there is no extra cost or hidden fees to make these line moves or board changes. Whether it is a mass edit tool or moves and changes at the account level, you will always be able to stay way out in front of the action coming in.
The Science and Art of Moving Lines and Changing Your Board
There is a certain science to running your own private book.
A few tools that can help you make a quantitative decision are:
- Fast access to new betting lines
- Real time online betting dashboard
- Mass edit capabilities
- Individual account profiles
The qualitative aspect of moving lines and changing your board is more of an art. Getting to know your betting customer’s strategies and habits can go a long way to understanding how they are going bet this Sunday’s big game or next week’s major sporting event.
As a bookie, you need to develop a feel for making spot moves and adjustments. This comes with time and experience as well as a strong understanding of what your PPH service can provide to aid the process.
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