A bookmaking agent will normally take one of two different approaches to running and managing an independent sportsbook. The first is to develop a solid sports betting base of private customers that place all of their bets with you as a sole proprietor of that sportsbook. This has been a proven way to make a very lucrative return in the rapidly expanding sports betting industry.
The other approach to running and managing a private book is by expanding both the scope and reach of your business with the use of sub-agents that work under the umbrella of your bookmaking operation. You, as the business owner, assume the role of Master Agent in charge of the entire operation.
The easiest way to set up a bookie business as a master agent with a network of sub-agents is through a top-line Pay Per Head online sports betting software solutions provider. The bookie software solutions are designed to handle all the intricacies of placing bets online through an expanded network of agents. You will always maintain that high level of control needed to be successful as a master agent while also increasing the bottom-line profit your bookmaking operation brings in.
Proper Planning for Expansion
Once you decide to expand your bookie operation with the help of sub-agents, it is vital that you have a set business plan in place to smoothly handle this transition. The first step is to clearly define your goals over the next few months and over the next few years. Once you know where you want to take your business, you then need to put the proper plans in place to achieve those goals.
You need to keep in mind that growing and expanding any business is a work in progress and all plans are subject to change. However, you need to avoid going into anything new blindly without a clear direction in place.
How to Find the Right Sub-Agents
At the top of the list when it comes to ways to grow your network is the task of finding the right sub-agents. They need to fit into your personal business style while also possessing the ability to grow their piece of the business behind their own style and abilities.
The following is a list of 5 character traits that should be taken into consideration when recruiting a sub-agent for your bookie business:
- Compatible Personality
- Dedicated to Their Craft
If your sub-agent is not dependable to do their job on a regular basis, they will prove to be more of a hindrance than an asset.
You do not have to find sub-agents with an extensive resume in the sports betting industry as long as they are coachable on how to run their piece of the business.
It makes all the sense in the world to work with someone you can get along with. The private bookie business relies heavily on the added level of customer service and attention to detail that the big commercial sportsbooks simply cannot provide. You need sub-agents that can mirror the higher level of service that you already provide.
Once someone does decide to become a sub-agent for your book, they need to be dedicated to both your short-term business goals as well as your long-term business plans.
Finally, you need to find sub-agents that are sincere and honest in their approach to working with their betting customers. If they work for you, they become a direct reflection of your business as a whole.
Where to Find the Right Sub-Agents
The same marketing tactics you employ to grow your sports betting customer base can also be used to find the right sub-agents to expand it. In fact, many of the best sub-agents that got into the bookie business started out as sports betting customers.
Start with your existing customer base when it comes to prospecting for potential sub-agents. Chances are that if someone loves betting on sports, they may jump at the opportunity to work in the sports betting field. Word of mouth referrals are still the best way to grow and expand your bookie business. Whether you are looking for additional customers or sub-agents that can successfully develop their own customer base.