We Are a Pay Per Head Sportsbook
Sports betting in the United States alone is a multi-billion-dollar industry that continues to expand in size and reach each year. Changes in the law have given individual states the right to offer gambling on sports along with horses and casino games within their geographic borders. Both land-based and online sportsbooks in these states is helping to fuel overall industry growth.
Another big part of the sports betting industry in the US is offshore and Canadian sportsbooks operating online to reach this market. There are any number of top-rated online sportsbooks that have been catering to US sports bettors for the past few decades.
The biggest sector of sports betting in this country is still the private bookie running and managing an independent sportsbook with the help of a ‘Pay Per Head’ online sports betting software solutions provider. These companies employ the same technology and software solutions used by the big commercial online sportsbooks to help private bookies market their services online as well.
The Pay Per Head Business Model
The actual term ‘pay per head’ pertains to the weekly fee charged for a private bookmaker’s active betting customer base. This fee covers everything a bookie would need to conduct business online. The software solutions package can process all the daily transactions that go into a business of this nature to basically handle the operational end of things. This frees up a bookie’s time to work on the sales and marketing aspect of their sportsbook.
A few of the most important aspects of the pay per head business model include:
- A cost-effective turnkey solution to running an independent sportsbook
- An online environment that is safe and secure for all transactions
- Fast access to sharp sports betting lines for more than 80 different sports
- Real-time business analytics for tracking and measuring business performance
- Tools to create a highly professional online business presence
The most important aspect of the pay per head business model is a lost-cost entry to market for anyone looking to run and manage their own independent bookmaking operation. A quality pay per head bookie software solutions package is closely modeled after the same package that the big commercial books use to power their million-dollar online betting sites.
Adding Professionalism to The Bookie Business
The entire sports betting industry has been transformed over the years with advances in computer technology and specialized software applications for placing bets online. The private bookie has gone from taking bets with a pen and paper at local bars, pool halls and social clubs to running their own online pay per head sportsbook that would rival some of the biggest online books they now compete against.
The main reason why private bookmakers still dominate this industry is the higher level of customer service and personal attention they can provide and the big books could never match. With the help of the right pay per head software provider, the private bookie can also offer a high level of professionalism in the services they offer.
As part of the weekly fee paid, the top PPH services will design, build and maintain a sports betting website that is fully customized to meet a bookie’s specific business needs. This represents a tremendous savings to the bookie while giving them the professional online presence needed to properly market their business.
Since the majority of sports bets are placed online, having the proper mobile betting platform to process these bets in a safe, secure and timely manner is crucial to the entire bookie operation. The ability to take in action on a continual basis with no online downtime is another key component of the operational end of the business. A high level of redundancy across a pay per head site’s entire database is vital to ensuring that a bookie’s betting customer will always have fast and easy access to their online betting account.
Having the right business tools that can level the playing field against the big commercial online sportsbooks might just be the biggest benefit a private bookie derives from their pay per head provider. This is what adds the necessary professionalism to today’s modern bookie.
Building a Pay Per Head Sportsbook’s Betting Board
One of the biggest ways a PPH service does level that playing field is by offering betting lines for a wide array of sporting events. Some services use an expert in-house staff to formulate these betting odds while other providers work with some of the best Oddsmakers in the sports betting industry. Either way, today’s private bookie has the ability to build out a betting board that can meet all of their customer’s online sports betting needs.
One common mistake in the private bookmaking industry is a limited approach to taking bets. Every bookie knows that football followed by basketball account for the majority of the revenue that is generated by the action coming in. Unfortunately, those seasons are limited to create some major voids in the entire sports betting calendar.
The best way to maintain weekly cash flow while pulling in bottom-line profit on a regular basis is by developing a diverse customer base that has expanded their betting strategy beyond just those two sports. The private bookie needs a betting board that offers that high level of diverse offerings. The pay per head service can fill that need with fast and sharp lines for over 80 different sports.
Building Multiple Revenue Streams with a Pay Per Head Sportsbook
Offering a diverse betting board for sports on a year-round basis is the first and most important revenue stream for private bookies. However, given the void of action during certain times of the year, there are other ways to boost the overall profit a bookie takes in.
As part of your pay per head software solutions package, there are applications to run an expansive racebook for horse and dog racing as well as an online casino complete with slots, video poker and table games.
- The Pay Per Head Racebook Solution
Horse racing is a year-round sport that can act as a valuable revenue stream. A quality pay per head racebook offers easy access to over 70 different race and dog tracks in North America alone. It can also offer access on an international basis to popular racing venues in the UK, Dubai and Japan.
Along with taking action on daily race cards at active tracks throughout the year, added profit can be raised through major graded events such as the Kentucky Derby in May as part of the Triple Crown racing series and the Breeders’ Cup in early November.
- The Pay Per Head Online Casino Solution
Online casino gambling is big business these days with software solutions that can bring the excitement of Las Vegas casino gambling to a desktop, laptop and mobile handheld application. Along with access to slots, video poker and other electronic games of chance, the pay per head casino application offers live-dealer table games such as Blackjack, Baccarat and Roulette.
While it is still up to the private bookie to market each of these revenue streams to their betting clientele, the pay per head business model offers a cost-effective, turnkey solution to generate a lucrative return on investment in the fast-growing online gaming industry.