Best Pay Per Head Sportsbook
The sports betting industry is booming all across the United States as well as on a global scale. As more and more states turn to land-based sportsbooks and online sports betting as a way to increase tax revenue, more and more sports fans are beginning to bet on the games they use to just watch.
A big part of the sports betting industry is all the big commercial offshore sportsbooks taking action online. However, what most people do not realize is that the private bookie running and managing an independent sportsbook still accounts for over two-thirds of the country’s betting action.
The main reason why private bookmakers remain in high demand is the higher level of customer service and attention to detail they can provide. Another big factor driving this demand is the much higher level of sophistication private bookies bring to the table with the help of a Pay Per Head online sports betting software provider.
What is a Pay Per Head Sportsbook?
The term ‘pay per head’ refers to the bookie software business model of charging one, low weekly fee per active betting customer for all the online software solutions needed to book sports bets. There are no upfront costs for the booking agent other than an initial deposit to cover the first few weeks of pay per head fees depending on their active customer base.
Pay per head bookie software solutions offer the following basic benefits:
- Turnkey Business Solution
- Safe and Secure Online Transactions
- Fast and Easy Access to Betting Lines
- Online Dashboard With Real Time Business Analytics
This is just the short list of what today’s best pay per head providers bring to the table at a very manageable weekly per head cost. It would be next to impossible to start your own online bookie business if you had to acquire all of these services on your own. The pay per head online sport betting software you will be working with is modeled after the same software the big commercial books use to power their million-dollar websites.
Booking Bets vs. Running a Sportsbook
The days of booking sports bets in the back room of the local pool hall, sports bar or social club are pretty much dead and gone. These locales are still a great source for finding sports bettors, but taking your bookmaking business online with the help of a PPH service is simply part of keeping up with the times.
Automation through online technology has completely revolutionized almost every industry. Most sports bets are placed online through the use of a desktop, laptop or handheld mobile device. Even if you have a few old-timers looking to place a bet by the phone, their betting account will still be managed online.
To build a successful private bookie business, you need to think of your operation as an independent sportsbook. As a pay per head sportsbook, you will have all the tools necessary to level the playing field against the big commercial online books as well as any land-based sportsbooks that may be located near your base of operation. The higher level of customer service and personal attention to detail is what separates you from outside competition.
Your pay per head provider can help you create a highly professional online presence that can attract sports bettors to your bookmaking services. Your online sports betting website has been designed to mirror what the big books offer online. This is what adds that high level of professionalism to your bookie business.
Building Out Your Sportsbook Betting Board
One of the common mistakes that struggling bookies make is offering a limited betting board. Basic straight bets on football and basketball may still account for the majority of the action you take in. However, each of those sports offers a limited season. There are far too many gaps in the sports betting calendar to fill by sticking with the basics.
If you are going to run and manage your bookie business like an independent sportsbook, then you will need a betting board that runs the gambit in betting options. One of the biggest benefits you get from your PPH service is easy access to fast and sharp betting lines for a wide array of sports and sporting events.
The only limit is you when it comes to building out your betting board. A smart business owner never wants to see one of their customers turn to a competitor for something they do not offer. As a private bookmaker, you never want to give any of your sports betting customers a reason to turn to another betting source to wager on something that was not on your board.
Another very important benefit derived from the low, weekly per head fee you pay is the ability to set and move your one betting lines at a moments notice. You can easily make changes to your betting board that best meet your business needs.
How to Become a Full-Service Pay Per Head Sportsbook
If you click onto any of the top commercial sportsbook websites these days, you will find a site that offers sportsbook services as well as other online gambling options. To consider yourself a full-service sportsbook, your online menu should offer:
- An expanded sportsbook with access to both major and secondary sports. This should include both US and international leagues.
- A racebook for horse racing with access to every North American track as well as key racing venues and major graded stakes events in the UK, Dubai and Japan.
- An online casino equipped with slots, video poker, electronic table games and live-dealers for popular table games such as Blackjack, Roulette and Baccarat.
The ultimate goal is to become that one-stop shop for all of your customers’ online gambling needs. This is where your pay per head service really earns their keep since the added software applications for a racebook and online casino are normally included in your per head fee. Even if you have to pay a few more dollars a week to access the top price per head plan, it is well worth it. In the long run, this will help build year-round profit that meets or hopefully exceeds your personal financial goals.
Work for Today, Plan for The Future
When you are in a multi-billion-dollar industry with solid growth trends, your future potential is basically unlimited. Once you decide how you want to shape your independent sportsbook in the short term, you need to put the proper plans in place to grow and expand that business over the long haul.
Any business that stands still long enough will eventually start slipping backwards. You should be able to define your customer base in terms of your ideal sports bettor. Some bookies want the high rollers that add much more risk vs. reward to the equation. Other bookies are looking for recreational bettors that become very predictable with their betting strategy and habits.
Whether you are content to going it alone or looking to develop a team of sub-agents to expand your reach, you need to actively manage the day-to-day operation while putting the right plans in place for long-term success.